We Know Pro Beauty

Our team has a rich history of experience in the industry, which led to iBeAuthentic which was established in 2011.Most of our clients know us from our connection with Ariel Distribution and the relationships made by two of our founders, Chuck Salewsky and Dave Antilla.

Our teams are structured to provide you with an "a la carte" of curated strategies. We believe in success through partnership, and our most successful clients sign contracts with us for multiple services. We want to honor the history of your brand while pushing the limits for your future. Supported by data, led by experienced industry professionals, and driven by teamwork.

Access a Full Range of Services You Won't Find Anywhere Else

Our company provides resources needed specifically for the pro beauty industry—which we all know is like no other! We understand the challenges you face, and we want to help you get ahead of the game.

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