Industry Knowledge

The professional beauty industry, much like fashion and apparel, faces challenges amidst rising a...

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The Power of Personalized Promotions in the Professional Beauty Industry

Impact of Amazon on the Professional Beauty Industry

There are three key ways in which brands' perceptions of Amazon have changed and how it impacts t...

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Impact of Amazon on the Professional Beauty Industry

The Impact of Generative AI on Beauty Industry Product Reviews

The rise of generative AI technology is impacting the professional beauty industry, particularly ...

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The Impact of Generative AI on Beauty Industry Product Reviews

Adapting Beauty Brand Marketing: From Influencer Costs to Community-Driven Content

The rising costs of influencer marketing is pushing direct-to-consumer (DTC) brands in the beauty...

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Adapting Beauty Brand Marketing: From Influencer Costs to Community-Driven Content

How the 'No-Marketing' Approach Could Revolutionize the Beauty Industry

The "no-marketing" approach gaining traction in the fashion industry may influence the profession...

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How the 'No-Marketing' Approach Could Revolutionize the Beauty Industry

Should every company be on Amazon?

The short answer—it depends! Selling hair care brands on Amazon takes some work. However, those w...

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Should every company be on Amazon?

How To Become A Branded Artist

Education in the hair industry is more crucial now than it ever has been before. With the beauty ...

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How To Become A Branded Artist

3 Key Points to Consider When Starting an Influencer Marketing Program in 2021

To run a successful program with influencers in 2021, customization, engagement, and ongoing outr...

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3 Key Points to Consider When Starting an Influencer Marketing Program in 2021

E-commerce for distributors made easy

 

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E-commerce for distributors made easy

iBeAuthentic’s new iBeLink reinvents inside sales

  As a brand or distributor, chances are that you want your salespeople focused on sales. The cha...

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iBeAuthentic’s new iBeLink reinvents inside sales

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